Facebook Plans to Become World’s Biggest Central Bank?
Facebook is making its own digital currency and could become the largest bank in the world. Here’s why…
“Facebook is looking at pegging the value of its coin to a basket of different foreign currencies…held in Facebook bank accounts.”
— “Facebook and Telegram Are Hoping to Succeed Where Bitcoin Failed”, By Nathaniel Popper and Mike Isaac, The New York Times, Febraury 28, 2019
According to The New York Times (NYT), Facebook is creating its own cryptocurrency. It would be used on WhatsApp, which Facebook owns, to facilitate transactions between users.
Facebook’s
move is clearly to counter the threat from up and coming messenging
rivals Telegram and Signal. NYT said that the Facebook secret effort to
build its own cryptocurrency “started last year after Telegram raised an eye-popping $1.7 billion to fund its cryptocurrency project”.
Between
Messenger, WhatsApp and Instagram, which Facebook owns, there are a
collective 2.7 billion users. If Facebook decides to back the value of
its own digital coin with a basket of foreign currencies, then it could
potentially become the largest central bank in the world — because
that’s what central banks do; print money backed by their country’s
economy and foreign currency reserves.
Not
only will this become monumental in world economic history, it is also
going to become a serious and rapid threat for the existing giants of
the finance industry.
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Bye bye Visa and MasterCard
The
two largest credit card companies in the world are Visa and MasterCard.
They provide us with the ability to transact without carrying cash.
They then settle those transactions with our banks.
If
Facebook issued its own digital currency, and all its users had a
Facebook mobile wallet with Facebook coins in it, then the need for
credit cards will diminish more and more.
You
make a purchase online, you pay for it with Facebook coins. Many apps
have already integrated user sign-in with Facebook accounts. Payment is
just another step away.
You
buy a latte at Starbucks, you tap your phone at the counter to pay with
Facebook coins instead of Apple Pay or Google Wallet. Facebook will
definitely roll out marketing incentives for users to pay with their
Facebook mobile wallets at the point of purchase. This is how existing
mobile wallets battle it out for market share.
And
if Facebook is backing the conversion value of its coins with real
world money, few would see the need to convert their Facebook coins in
and out of their Facebook mobile wallets frequently.
But why would you buy Facebook coins in the first place?
Because of the big difference it would make to e-commerce.
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E-Commerce F.0
When Facebook coins launch, it could bring e-commerce to a whole new level. Facebook
will achieve its dream of online merchants being able to post and sell
items directly within its apps, down to the payment process. No more
clicking links to 3rd party sites. No more typing in credit card or
PayPal account details. Online shopping will become a two-step process
in Facebook apps. I see, I like, I click buy, I hit confirm. Facebook
coins move from my mobile wallet to the seller immediately.
There
will be no exchange rate spreads and far lower transaction fees. Social
networks, instant messaging and e-commerce will become truly
integrated. Consumers will come to expect the convenience of two-click
transactions. Existing e-commerce platforms using traditional payment
gateways will have to adapt to compete.
Note: The above scenarios have been the case in China with WeChat wallet and Alipay for many years now.
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Facebook becomes the biggest currency in the world
The
NYT report said that, “The Facebook project is far enough along that
the social networking giant has held conversations with cryptocurrency
exchanges about selling the Facebook coin to consumers.”
This could potentially create the biggest private currency exchange market in the world. The world’s population is about 7.7 billion people. China is the most populous country in the world at 1.4 billion. WhatsApp alone has 1.5 billion users.
Put Facebook Messenger and Instagram into the equation, no other
currency has anything close to a potential user base of 2.7 billion.
That’s what the Facebook coin could become — the most held and used
currency in the world!
It
will spawn a foreign exchange market the size of which the world has
never seen before. Facebook could potentially become more powerful than
any other central bank.
At
the same time, as Facebook coins become more and more frequently traded
by users, a market for Facebook coin derivatives will emerge — Facebook
coin futures, forward contracts, options, interest rate swaps etc.
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Facebook the next Silk Road?
The
NYT article also said, “The big question facing Facebook is how much
control it would retain over the digital coin. Working with
cryptocurrency exchanges would take at least some of the regulatory
burden off Facebook…but…it will be harder for the company to make money
from transaction fees and easier for criminals to use the coin for illegal purposes.”
Facebook
faces a real dilemma here. It has gotten a lot of public backlash for
selling user data in recent years. But if it swings to the other extreme
and guarantees absolute privacy like rivals Telegram and Signal, then
it could potentially become another Silk Road, the Internet black market that first popularized Bitcoin when users started using it to buy and sell drugs.
NYT
says Facebook coins could be issued as early as the first half of this
year. The world will know the answers to the above scenarios soon.
As for me, I’m betting on something big to happen with cryptocurrencies. Investment bank JPMorgan is also issuing its own digital coin,
but only for the institutional payments market. I’ve noticed that the
last two times JPMorgan championed a new solution, that innovation goes
mainstream, but not before it causes a crisis…
By Lance Ng
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